That was my first reaction to Google+. In a matter of 2 days 40 connections were added to my circles. That is when I realized that it could be a serious competitor to facebook. Here's why: Rebuilding social graph is quick and simple. Everyone I have interacted over email can be found in my gmail which makes it easy to add connections. That's viral. "Hey, look what my dog did last week!" - yes, one can now have side conversations with a relevant group of people instead of broadcasting to all. That's less noise. I can call in sick at work and still talk about my day off with my friends without worrying about getting fired from work. That's better privacy. Sure, I will accept invite from my mom. On facebook, it is awkward to let friends, family and co-workers see everything. It's not a problem on Google+ since not everyone can see all my posts. That's more freedom. It is all about sharing nearly real-time information. Older conversations are irrelevant. T